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Friday, September 16, 2022   /   by Nick Waldner

The Fundamentals of Lead Generation

Lead Generation is not for new agents, it’s for ALL agents! In fact, this has been written, first and foremost, for agents that have been in the business for 5+ years! The ones with a large amount of transactions under their belts and many many past clients. This is designed to reconnect and reinvigorate your database. 

Now, I also know there are many new agents who will read this. For you, I’ve added ways to instill the fundamentals into your practice from Day 1! Something most experienced agents wished they would have done!! 

Growth comes from clarity, priorities and focused-action. The first two are preparing your mind for the action you must take. 

When it comes to Lead Generation, we control three things:

Who we choose to follow up with. 

By what frequency.

By what intensity. 


Let’s break this down so that we truly understand what is needed to succeed. 

First, the WHO:
Your goal is to compile a list of 325 ...

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Friday, September 16, 2022   /   by Nick Waldner

Referral Gifts- Reward the behavior, not the outcome!

For every referral you receive, you need to have a process to add the referring party to your 5-5-5 program. Some will already be in there because they are past clients but make sure you are also adding people who weren’t past clients but did give you a referral! Think about it this way, they have already showed the behavior we want to see from ALL of our past clients and haven’t even bought or sold with us!! Treasure them!!  


After confirming they are now included in your 5-5-5 program, you need to REWARD the behavior- them sending you a referral- not whether the referral was good or bad… Bad credit? Now downpayment? Not looking for 2 years?? Doesn’t matter!! We show our appreciation for the referring party regardless of the quality of the lead. We are rewarding the behavior of sending it, not the quality of it. Once we receive a referral, we need to develop our THREE Step Thank You approach! We utilize a gift company and set up “campaigns; ...

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Friday, September 16, 2022   /   by Nick Waldner

The 5-5-5 Method of Lead Gen Method

Lead generation needs to be simple, effective and efficient. The average agent knows they should be lead generating for 2-3 hours a day but most do not!! I’m going to share a simple strategy that should take less than 45 mins and will give you the greatest impact on your lead generation time!! 

Lead generation is the simple task of getting prospects to Know, Like and Trust you, therefore, the simplest and most effective lead generation should be done with the people who already 1) Know, 2) Like and 3) Trust you! These are the people that have already met you in person, have liked you and have used your services or, at the least, referred them. With all other forms of lead gen, you are having to build 1, 2 or all 3 of those criteria from scratch. 

Using this group of people only- Past Clients and/or Sphere Clients that have referred you business- we need to stay top of mind AFTER the transaction. The average buyer won’t need you to sell their home for 5-7; ...

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Friday, August 26, 2022   /   by Nick Waldner

How To Prepare for a Potential Shift

Three tips you need to know to prepare for a potential market decline.

What is a recession? It’s a period of economic decline. The last two years have seen a large amount of economic growth, but now we’re seeing that growth come to an end and start declining instead. While we don’t know yet if we are going into a recession, here are three things you can do to prepare for it:
1. Focus on your budget. What areas of your spending are you able to cut? During the pandemic, we needed services like Hulu, Netflix, and numerous others. Now may be the time to cut those extra expenses out of your budget. Know what you need to spend each month to live a comfortable and reasonable life. 

"Act when other people are fearful."

2. Confirm your job security. Are you in a position where you aren’t worried about where your job is going or if you’re a valued asset to your company? Great! However, if you have some fear about losing your job or the company goi ...

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Thursday, March 11, 2021   /   by Haley Vail

#NotesByNick: 2021 Forecast: Mortgage, Housing and the Economy (Even a little Stock Market!)

“Bull markets are born on pessimism, grown on skepticism, mature on optimism, and die on euphoria.” -Sir John Templeton


Too much euphoria is a contrarian indicator. Markets really revolve around human dynamics and emotion. Regardless of what we believe, we make decisions emotionally and then justify them logically. That is why we believe we are acting logically when we are actually acting emotionally. Are you logically looking at the market or emotionally?


Warren Buffett said “Be fearful when others are greedy.”


There is a “Panic vs Euphoria” index provided by Citigroup. It states that anything measuring over 0.41 is getting into euphoria territory. The current and highest level ever measured in this index is right now: 1.89! That is five times the euphoric indication level! For comparison the 2007/2008 market hit .05 before it crashed down. The dot.com bubble burst when euphoria hit a record 1.4. Now we don’t know if a downtur ...

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  economy, mortgage forecast, notesbynick, real estate