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Nick Waldner | Blog

Monday, September 19, 2022   /   by Nick Waldner

How Inventory Affects Home Values

          

Here’s what you need to know about our country’s total home sales.


Instead of answering the usual “how is the market?” question, we’ll switch things up by covering the number of home sales and how that affects the value of your home in today’s market. 


In 2021, there were 6.1 million home sales across the country. The most houses sold since 2006. In 2022, we’ll likely have 5.1 million homes in the U.S. That is a decline from last year, but the number is still in line with where it should be year after year. 


However, when you determine the value of your home, you can’t do it by just looking at the national level. You have to be more local and understand the market in your county, zip code, or subdivision. 


If you want us to review your home and find out how it compares to the other 5.1 million properties on the market, or if you have any real estate concerns, c ...

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Friday, September 16, 2022   /   by Nick Waldner

The Fundamentals of Lead Generation

Lead Generation is not for new agents, it’s for ALL agents! In fact, this has been written, first and foremost, for agents that have been in the business for 5+ years! The ones with a large amount of transactions under their belts and many many past clients. This is designed to reconnect and reinvigorate your database. 

Now, I also know there are many new agents who will read this. For you, I’ve added ways to instill the fundamentals into your practice from Day 1! Something most experienced agents wished they would have done!! 

Growth comes from clarity, priorities and focused-action. The first two are preparing your mind for the action you must take. 

When it comes to Lead Generation, we control three things:

Who we choose to follow up with. 

By what frequency.

By what intensity. 


Let’s break this down so that we truly understand what is needed to succeed. 

First, the WHO:
Your goal is to compile a list of 325 ...

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Friday, September 16, 2022   /   by Nick Waldner

Referral Gifts- Reward the behavior, not the outcome!

For every referral you receive, you need to have a process to add the referring party to your 5-5-5 program. Some will already be in there because they are past clients but make sure you are also adding people who weren’t past clients but did give you a referral! Think about it this way, they have already showed the behavior we want to see from ALL of our past clients and haven’t even bought or sold with us!! Treasure them!!  


After confirming they are now included in your 5-5-5 program, you need to REWARD the behavior- them sending you a referral- not whether the referral was good or bad… Bad credit? Now downpayment? Not looking for 2 years?? Doesn’t matter!! We show our appreciation for the referring party regardless of the quality of the lead. We are rewarding the behavior of sending it, not the quality of it. Once we receive a referral, we need to develop our THREE Step Thank You approach! We utilize a gift company and set up “campaigns; ...

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Friday, September 16, 2022   /   by Nick Waldner

The 5-5-5 Method of Lead Gen Method

Lead generation needs to be simple, effective and efficient. The average agent knows they should be lead generating for 2-3 hours a day but most do not!! I’m going to share a simple strategy that should take less than 45 mins and will give you the greatest impact on your lead generation time!! 

Lead generation is the simple task of getting prospects to Know, Like and Trust you, therefore, the simplest and most effective lead generation should be done with the people who already 1) Know, 2) Like and 3) Trust you! These are the people that have already met you in person, have liked you and have used your services or, at the least, referred them. With all other forms of lead gen, you are having to build 1, 2 or all 3 of those criteria from scratch. 

Using this group of people only- Past Clients and/or Sphere Clients that have referred you business- we need to stay top of mind AFTER the transaction. The average buyer won’t need you to sell their home for 5-7; ...

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